Browsing Undergraduate Thesis by Author "BAGAS F, ADITYA"
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ANALISIS PENGARUH CITRA MEREK, PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK IPHONE (STUDI PADA MAHASISWA DI DAERAH ISTIMEWA YOGYAKARTA)
BAGAS F, ADITYA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-10-14)This study aims to analyze the effect of brand image, price perception, and product quality simultaneously on purchasing decisions, brand image on purchasing decisions, price perceptions of purchasing decisions, and ...