| dc.contributor.advisor | ANNISA, FIRLY | |
| dc.contributor.author | MARDIANA, DYAH AYU | |
| dc.date.accessioned | 2018-03-15T06:16:18Z | |
| dc.date.available | 2018-03-15T06:16:18Z | |
| dc.date.issued | 2015-08-25 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/18000 | |
| dc.description | The ability of the media in constructing reality in many fields such as
politic, economy, social, and even fashion, make the media prone to be misused
and tend to lose neutrality. As a muslim-majority country, media in Indonesia
often constructs the reality of the Islamic world with all of its development,
including the concept of ideal muslimah. The concept of ideal muslimah presented
by the media is very diverse and different from each other. Magazine, as one of
the media product also often addressing this topic, like Hijabella magazine as one
of the most influential magazine with muslimah teenager as its largest reader
segmentation.
The objectives of this research is to see how the concept of the ideal
muslimah constructed in Hijabella magazine. The research method used in this
research is a qualitative study with the critical paradigm and using Norman
Fairclough’s critical discourse analysis approach with its text analysis, discourse
practice, and socio-cultural practice. The data comes from the text in Hijabella
magazine and other literature sources.
This research shows that Hijabella magazine constructs the concept of the
ideal muslimah with its three main elements namely young marriage, stylish and
fashionable, and multitasking and work in fashion world. All of the three elements
refer to Dian Wahyu Utami (Dian Pelangi) as the owner of Hijabella. Dian
Pelangi, in Hijabella magazine, seeks to personify herself as ideal muslimah. It is
intended to make the readers agree with the reality that she constructs and then is
able to boost the sales of its products on the market. | en_US |
| dc.description.abstract | The ability of the media in constructing reality in many fields such as
politic, economy, social, and even fashion, make the media prone to be misused
and tend to lose neutrality. As a muslim-majority country, media in Indonesia
often constructs the reality of the Islamic world with all of its development,
including the concept of ideal muslimah. The concept of ideal muslimah presented
by the media is very diverse and different from each other. Magazine, as one of
the media product also often addressing this topic, like Hijabella magazine as one
of the most influential magazine with muslimah teenager as its largest reader
segmentation.
The objectives of this research is to see how the concept of the ideal
muslimah constructed in Hijabella magazine. The research method used in this
research is a qualitative study with the critical paradigm and using Norman
Fairclough’s critical discourse analysis approach with its text analysis, discourse
practice, and socio-cultural practice. The data comes from the text in Hijabella
magazine and other literature sources.
This research shows that Hijabella magazine constructs the concept of the
ideal muslimah with its three main elements namely young marriage, stylish and
fashionable, and multitasking and work in fashion world. All of the three elements
refer to Dian Wahyu Utami (Dian Pelangi) as the owner of Hijabella. Dian
Pelangi, in Hijabella magazine, seeks to personify herself as ideal muslimah. It is
intended to make the readers agree with the reality that she constructs and then is
able to boost the sales of its products on the market. | en_US |
| dc.publisher | FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | Hijabella Magazine, Muslimah Identity Construction, Dian Pelangi | en_US |
| dc.title | DENTITAS MUSLIMAH IDEAL DALAM MAJALAH HIJABELLA | en_US |
| dc.type | Thesis | en_US |
