RIZA, ALEX FAHRUR; WIJAYANTI, DWI MARLINA (DEPARTMENT OF MANAGEMENT FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-03-28)
This study aims to examine the impact of customers’ emotion and cognitionon their skepticism in Islamic Banking. In addition, this study also examines the mediation effect of brand experience on the relationship between ...
