ANALISIS PENGARUH CONSUMER INNOVATIVENESS DAN MARKET MAVEN TERHADAP OPINION LEADERSHIP
| dc.contributor.author | ASTUTI, RINI JUNI | |
| dc.date.accessioned | 2018-05-07T03:24:30Z | |
| dc.date.available | 2018-05-07T03:24:30Z | |
| dc.date.issued | 2005-05 | |
| dc.identifier.issn | 0854-47610 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/18670 | |
| dc.description.abstract | This research measures consumer innovativeness and market maven to opinion leadership of purchasing of electronic product. | en_US |
| dc.publisher | UTILITAS JURNAL MANAJEMEN & BISNIS | en_US |
| dc.subject | consumer innovativeness | en_US |
| dc.subject | market maven | en_US |
| dc.subject | opinion leadership | en_US |
| dc.title | ANALISIS PENGARUH CONSUMER INNOVATIVENESS DAN MARKET MAVEN TERHADAP OPINION LEADERSHIP | en_US |
| dc.type | Other | en_US |
Files in this item
This item appears in the following Collection(s)
-
JURNAL
Berisi tulisan dosen dalam yang telah dimuat dalam jurnal nasional maupun internasional yang tidak diterbitkan oleh UMY. Diharapkan menambahkan link dari jurnal yang asli dalam diskripsinya.maupun internasional