Browsing Master of Hospital Management by Subject "favorability of brand association"
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PENGARUH CITRA MEREK TERHADAP LOYALITAS MEREK RUMAH SAKIT GIGI DAN MULUT UNIVERSITAS MUHAMMADIYAH YOGYAKARTA
(MMR UMY, 2018)Background: The change of hospital image become socio-economic organizations requires hospital has to be able to finance its operations and compete to gain the market share. Dental Hospital of Univesitas Muhammadiyah ...