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PENGARUH BRAND AWARENESS, BRAND IMAGE DAN PERCEIVED QUALITY TERHADAP PURCHASE INTENTION LAPTOP MEREK ASUS DI DAERAH ISTIMEWA YOGYAKARTA THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND PERCEIVED QUALITY TOWARDS PURCHASE INTENTION ASUS BRAND LAPTOP IN SPECIAL REGION OF YOGYAKARTA
(MAGISTER MANAGEMENT, 2018)
Penelitian ini bertujuan untuk mengetahui pengaruh dari brand awareness, brand image dan perceived quality terhadap purchase intention. Objek dalam penelitian ini adalah laptop merek ASUS, sedangkan subjeknya adalah konsumen ...
PENGARUH eWOM TERHADAP BRAND IMAGE DAN BRAND TRUST SERTA DAMPAKNYA TERHADAP PURCHASE INTENTION (Studi Kasus Pada Komunitas MI Fans Yogyakarta)
(MM UMY, 2018)
This study discusses electronic word of mouth on purchase
intention directly and indirectly with brand image and brand
trust as a mediating variable on Mi Fans Community in
Yogyakarta.
The population in this study are ...
PENGARUH TAMPILAN WEBSITE E-COMMERCE, KEPERCAYAAN, DAN KEMUDAHAN TRANSAKSI BELANJA PADA PEMBELIAN PRODUK ONLINE
(MM UMY, 2018)
This study discusses electronic word of mouth on purchase intention directly and indirectly with brand image and brand trust as a mediating variable on Mi Fans Community in Yogyakarta.
The population in this study are all ...