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PENGARUH NILAI KONSUMSI TERHADAP NIAT BERPERILAKU MELALUI PERSEPSI CITRA MANFAAT SEBAGAI PEMEDIASI
(MAGISTER MANAJEMEN PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-10-31)
This research aims to analyze and explain the effect of consumption values
on behavior intention through perceived beneficial image as mediator. The object
of the research was English tour in English Village Pare, while ...