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ANALISIS PERILAKU PENGGUNAAN TEKNOLOGI INFORMASI DAN KOMUNIKASI (TIK) UNTUK BISNIS ONLINE PADA UMKM MENGGUNAKAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)
(MAGISTER MANAJEMEN PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2020-01-30)
The purpose of this study is to examine the behavioral intention
to use ICT among MSMEs in Yogyakarta. Based on the Unified Theory
of Acceptance and Use of Technology (UTAUT) model, this study
examines whether performance ...