Browsing Faculty of Economics by Author "NINDYASWURI, LAKSITA"
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PENGARUH KEGEMBIRAAN, KECINTAAN PADA MEREK, DAN CITRA MEREK TERHADAP KOMUNIKASI MULUT KE MULUT
NINDYASWURI, LAKSITA (FE UMY, 2017-04-26)This research aims to analize the influence of excitement, brand love, and brand image on word of mouth. Sampling method used in this research is the nonprobability sampling and nonprobability sampling purposive sampling ...