Browsing Faculty of Economics by Author "RATDIANI, RATDIANI"
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PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI, DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN MAKANAN CEPAT SAJI
RATDIANI, RATDIANI (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2020-02-17)This study aims to analyze the influence of cultural, social, personal, and psychological factors on fastfood purchasing decision (study on McDonald’s in Yogyakarta). The subject in this study was consumers who had purchased ...