Browsing Faculty of Economics by Author "Retno Widowati PA., M.Si., Ph,D."
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PENGARUH PEMASARAN HIJAU TERHADAP CITRA MEREK SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN
APRILIA, ANGGUN (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-10-31)This study aims to analyze THE INFLUENCE OF GREEN MARKETING TO BRAND IMAGE AND THE IMPACT TO PURCHASING DECISION. The Subject of this study were students of Muhammadiyah University of Yogyakarta. In this study, 100 respondent ...