Browsing Faculty of Economics by Author "SAFIRA, CELINE INDAH"
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ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN DAN KEMUDAHAN TERHADAP NIAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA SITUS E-COMMERCE TRAVELOKA
SAFIRA, CELINE INDAH (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-10-14)This research aims to analyze the effect of price perception, service quality and ease of repurchase intention with customer satisfaction as an intervening variable on the Traveloka e-commerce site. The subjects in this ...