Browsing Faculty of Economics by Author "SANTOSO, RASYID ILYAS"
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PENGARUH CITRA NEGARA ASAL, PENGETAHUAN PRODUK, DAN KETERLIBATAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG
SANTOSO, RASYID ILYAS (FE UMY, 2018-03-20)This study aims to analyze the effect of perceive product quality, Country Of Origin Image, Product Knowledge, Product Involvement toward to purchasing decisions of Smartphone Samsung on Yogyakarta. In this study the Sampel ...