Browsing Faculty of Economics by Author "SAPUTRA, IRFAN"
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PENGARUH GAYA HIDUP BERBELANJA DAN FASHION INVOLVEMENT TERHADAP PERILAKU PEMBELIAN IMPULSIF PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA
SAPUTRA, IRFAN (FE UMY, 2017-03-30)This study aimed to analyze the factors that influence the behavior of the impulse buying behavior case study on students at the University of Muhammadiyah Yogyakarta. The sample in this research is the product of fashion ...