Browsing Faculty of Economics by Subject "Celebrity Endorser, Product Quality, Brand Images, and Purchase Decisions"
Now showing items 1-1 of 1
-
PENGARUH CELEBRITY ENDORSER, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL PEMEDIASI (STUDI PADA PENGGUNA SHAMPOO PANTENE DI UMY)
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-09-13)This study aims to determine the effect of celebrity endorser on product quality towards purchasing decisions with brand image as mediator in the Pantene shampoo. This study uses primary data with a number of samples used ...