Browsing Faculty of Economics by Subject "Celebrity endorser, product quality, purchase decision, brand image."
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PENGARUH CELEBRITY ENDORSER DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK PADA KOSMETIK CITRA
(FAKULTAS EKONOMI DAN BISNIS, 2018-05-24)This study aims to analyze the effect of celebrity endorser, and product quality, purchasing decisions through brand image of Citra cosmetic products at Muhammadiyah University Students of Yogyakarta. In this study the ...