Browsing Faculty of Economics by Subject "Cosmetics, Halal Label, Price, Ingredients, Purchasing Decision."
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THE INFLUENCE OF HALAL LABEL, PRICE AND INGREDIENTS ON PURCHASING DECISION OF COSMETICS PRODUCT IN YOGYAKARTA
(THE INFLUENCE OF HALAL LABEL, PRICE AND INGREDIENTS ON PURCHASING DECISION OF COSMETICS PRODUCT IN YOGYAKARTA, 2019-12-17)This study aims to examine and find out: (1) The effect of halal labels on consumer purchasing decisions for cosmetic products. (2) The effect of product prices on consumer purchasing decisions for cosmetic products. (3) ...