Browsing Faculty of Economics by Subject "Hedonic Motives, Shoping Lifestyle, Positive Emotion, Impluse Buying"
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PENGARUH MOTIF HEDONIS DAN GAYA BELANJA TERHADAP EMOSI POSITIF SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN IMPULSIF
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-12-13)This study aims to analyze the Effect of Hedonic Motives and Shopping Style on Positive Emotions, Positive Emotions on Impulsive Purchases, Hedonic Motives and Shopping Style on Impulsive Purchases and the indirect ...