Browsing Faculty of Economics by Subject "Market Image, Lightheartedness, and Positive Word Of Mouth. Citra Pasar, Kegembiraan Pelanggan, dan Word Of Mouth Positif"
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PENGARUH CITRA PASAR TERHADAP WORDS OF MOUTH (WOM) MELALUI KEGEMBIRAAN PELANGGAN SEBAGAI VARIABEL MEDIASI (Studi Pada Kebun Buah MangunanYogyakarta)
(FE UMY, 2017-03-30)This research aims to analyze the extent of the influence of the image of the market against the Word Of Mouth through the excitement as mediation variables the study on Orchard mangunan. This research was conducted in the ...