Browsing Faculty of Economics by Subject "Marketing Through Social Media Activities perceived, Equity Value, Equity Relation, Brand Equity, Purchase Intention."
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PENGARUH AKTIVITAS PEMASARAN MELALUI MEDIA SOSIAL TERHADAP PENINGKATAN EKUITAS PELANGGAN DAN INTENSI PEMBELIAN PADA PRODUK FASHION MEREK RABBANI (Studi Pada Mahasiswi Universitas Muhammadiyah Yogyakarta)
(FE UMY, 2017-02-24)This research aims to find out to what extent influence of marketing activity through social media towardthe increase of consumer’s equity and purchasing intention to to the product fashion brand Rabbani which is mediated ...