Browsing Faculty of Economics by Subject "celebrity endorser, brand image, quality perceptions and purchasing decisions"
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PENGARUH CELEBRITY ENDORSER, DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT SERIES MELALUI CITRA MEREK
(FE UMY, 2018-05-31)This study aimed to analyze the effect of celebrity endorser and quality perception on brand image in shaping purchasing decision at Honda Beat series. In addition, this study conducted at Universitas Muhammadiyah Yogyakarta ...