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ANALYSIS FACTORS OF WILLINGNESS TO PAY FOR HALAL LABELLED COSMETICS ON NON-MUSLIM COMMUNITY IN YOGYAKARTA (STUDY AT UNIVERSITAS KRISTEN DUTA WACANA, UNIVERSITAS SANATA DHARMA AND UNIVERSITAS ATMA JAYA YOGYAKARTA, SPECIAL REGION OF YOGYAKARTA)
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-06-28)
This research aims to examine how product knowledge, promotion,
consumers’ awareness, purchase frequency, and income influence on Willingness
to Pay (WTP) for halal labelled cosmetics on non-Muslim community in
Yogyakarta. ...