Browsing Faculty of Islamic Studies by Subject "SEM (PLS)"
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PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH DAN SWITCHING INTENTION DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL MEDIASI
(FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017)This study aims to determine the effect of Islamic Bank service quality on customer loyalty and switching intention, with customer satisfaction as mediation variable. This research was conducted in 5 Islamic Bank in ...