Browsing Faculty of Islamic Studies by Subject "lifestyle, reference group, purchasing decisions, wardah cosmetics, female students"
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PENGARUH GAYA HIDUP DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH MAHASISWI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA
(FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-03-18)This study aims to analyze and discuss the influence of lifestyle and reference groups on cosmetic purchasing decisions. The sampling technique uses purposive sampling method. The population used was students of Muhammadiyah ...