Browsing Faculty of Social and Political Science by Author "FARGYANI S., SABILLA DIAN"
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STRATEGI POSITIONING IKATIKET SEBAGAI “THE CHEERFUL AND FULL COLOR” BRAND FASHION MELALUI MEDIA SOSIAL INSTAGRAM TAHUN 2018
FARGYANI S., SABILLA DIAN (FAKULTAS ILMU SOSIAL DAN POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-07-17)The aim of this thesis is to elaborate the positioning strategy of IkatIket as “the cheerful and full color brand fashion” through instagram in 2018 and to acknowledge consumer’s response toward positioning done by IkatIket. ...