Browsing Faculty of Social and Political Science by Author "MAHARJO, FAHMI SUTAN"
Now showing items 1-1 of 1
-
RESEPSI AUDIENS TERHADAP MASKULINITAS LAKI-LAKI INDONESIA DALAM IKLAN “AXELERATE WEB SERIES”
MAHARJO, FAHMI SUTAN (FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-07-15)In terms of advertising, Axe made a breakthrough with the presentation of an advertisement in the form of a short film better known as the web series played by Axe brand ambassador Chicco Jerikho, Keenan Pearce and Arifin ...