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PENGARUH KREDIBILITAS BRAND AMBASSADOR “AYANA JIHYE MOON” DALAM IKLAN WARDAH TERHADAP MINAT BELI PRODUK KOSMETIK WARDAH PADA FOLLOWERS AKUN INSTAGRAM AYANA JIHYE MOON (@Xolovelyayana)
(FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-07-15)
Looking at the current cultural phenomena, Korean-style beauty is being favored by Indonesians, seeing this, Wardah chose Ayana Jihye Moon as a Korean celebrity as a brand ambassador. The positive image and appeal of Ayana ...