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    • MOTIVASI KONSUMEN DALAM PEMBELIAN BUAH DI TOKO “TOTAL BUAH SEGAR” KOTA BEKASI 

      PERMATAWATIE, RESTI (FAKULTAS PERTANIAN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-07-23)
      This study aimed to determine consumer’ motivation in purchasing fruit in “Total Buah Segar” and consumer motivation related to the purchase of fruit. This study uses a descriptive method with qualitative analysis. Data ...