Browsing Department of Agribusiness by Subject "bakpia, brand equity, consumer loyalty"
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(FAKULTAS PERTANIAN UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-07-24)This study aims to find out on how the brand equity "Pathok" in Yogyakarta and the influence of "Pathok" brand equity on bakpia consumer loyalty in Yogyakarta. This study used primary and secondary data. Primary data ...