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HUBUNGAN EKUITAS MEREK DENGAN PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN JAMU SEGAR DI WARUNG JAMU GINGGANG YOGYAKARTA
(FAKULTAS PERTANIAN UMY, 2017-08-18)
This study aims to to find out the brand equity of Ginggang herb, to know the decision making process of purchasing Ginggang herb and to analyze the relationship of brand equity and decision making process of fresh herb ...