Browsing Department of Accounting by Subject "Brand equity, brand awareness,brand association, perceived quality, brand loyalty, buying intention."
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ANALISIS PENGARUH DIMENSI EKUITAS MEREK TERHADAP MINAT BELI KONSUMEN (Studi Pada Pengguna Smartphone Xiaomi di Yogyakarta)
(FE UMY, 2016-11-23)This study was conducted to analyze the effect of brand equity against on consumer buying intention at Xiaomi smartphone users. The population in this study were Xiaomi smartphone in Yogyakarta. By using purposive sampling ...