Browsing Department of Economics Science by Author "WIBOWO, SUTRISNO"
Now showing items 1-3 of 3
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PENGARUH ATMOSFER TOKO DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN IMPULSIF DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING
KSATRIA, AMANDA BUDI (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-07-07)This study aims to analyze store atmosphere and sales promotion to impulsive purchasing with positive emotion as intervening variable Centro Lifestyle Departement Store Ambarrokmo Plaza Yogyakarta .. This research uses ... -
PENGARUH CITRA MEREK, PERSEPSI HARGA, DISTRIBUSI, DAN DAYA TARIK IKLAN TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI PEMEDIASI PADA PRODUK MAKANAN KUCING WHISKAS
NUR AISA, AYASOFYA (FAKULTAS EKONOMI DAN BISNIS, 2018-06-28)This research study is to analysis of the effect of brand image, perceive price, distribution, and attractiveness of advertising on consumer satisfaction with purchase decision as mediatorson cat food products of Whiskas. ... -
PENGARUH KEPERCAYAAN DAN KENYAMANAN BERBELANJA ONLINE TERHADAP KEPUASAN KONSUMEN DAN NIAT PEMBELIAN ULANG ZALORA INDONESIA
BURHANUDDIN (PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-05-31)This study aims to analyze the influence of Trust and Convenience of Online Shopping on Consumer Satisfaction and Repurchase Intention Zalora Indonesia. The subjects of this study were students of Universitas Muhammadiyah ...