Browsing Department of Economics Science by Subject "ATTRACTIVENESS"
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PENGARUH DAYA TARIK, KREDIBILITAS CELEBRITY ENDORSER DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KOSMETIK L’ORÉAL
(FE UMY, 2018)This research aims to the influence of attractiveness, of celebrity endorser, and brand image toward purchasing decision on L’oréal cosmetic product. The independent variables of this research are celebrity endorser ...