Browsing Department of Economics Science by Subject "Store atmosphere, sales promotion, impulsive purchases, positive emotions"
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PENGARUH ATMOSFER TOKO DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN IMPULSIF DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-07-07)This study aims to analyze store atmosphere and sales promotion to impulsive purchasing with positive emotion as intervening variable Centro Lifestyle Departement Store Ambarrokmo Plaza Yogyakarta .. This research uses ...