Browsing Department of Economics Science by Subject "Transaction risk, product risk, comfort risk, risk of product delivery failure or delivery, return policy, service infrastructure, subjective norms, and early adoption of innovation, online shopping behavior."
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ANALISIS PENGARUH FAKTOR RISIKO, KEBIJAKAN PENGEMBALIAN, INFRASTRUKTUR PELAYANAN, NORMA SUBYEKTIF, DAN ADOPSI INOVASI LEBIH AWAL TERHADAP PERILAKU KONSUMEN PADA BELANJA ONLINE PELANGGAN TOKOPEDIA.COM
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-05-28)This study aims to analyze the effect of transaction risk, product risk, convenience risk, risk of product delivery failure or delivery, return policy, service infrastructure, subjective norms, and early adoption of ...