Browsing Department of Economics Science by Subject "brand image, word of mouth, purchase decision."
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PENGARUH CITRA MEREK TERHADAP WORD OF MOUTH DAN KEPUTUSAN PEMBELIAN PADA NIMCO ROYAL STORE DI YOGYAKARTA
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-08-11)This research is purposed to analyse the influence if brand image towards the words of mouth and the purchase decision at Nimco Royal Store in Yogyakarta. This research uses 150 samples that applie nonprobability sampling ...