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PENGARUH KETIDAKPUASAN KONSUMEN, IKLAN PESAING, PERILAKU MENCARI VARIASI TERHADAP PERILAKU PERPINDAHAN MEREK PADA KARTU PROVIDER 3 (STUDI PADA MAHASISWA/I DI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA)
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)
This research aims to analyze the influence of Consumer Dissatisfaction, ad
competitors, looking for variations in Behavior against the behavior of the transfer of the
brand on the card Provider 3 on Student/i at the ...