Browsing Department of Management by Author "IMAN, FIKRI NUR"
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PENGARUH BAURAN PENJUALAN ECERAN (RETAIL MIX) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA NARAYA SWALAYAN KECAMATAN KASIHAN THE EFFECT OF RETAIL MIX TOWARDS PURCHASE DECISION OF CUSTOMERS AT NARAYA SUPERMARKET OF KASIHAN DISTRICT
IMAN, FIKRI NUR (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-07-18)This research aimed at analyzing the effect of retail mix towards purchase decision of customers at Naraya Supermarket of Kasihan District simultaneously and partially. The subjects of this research were consumers who ...