Browsing Department of Management by Author "ATAS, ADAM AL"
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PENGARUH KEPERCAYAAN, PERSEPSI HARGA, KUALITAS INFORMASI DAN KEMUDAHAN PENGGUNAAN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN ONLINE
ATAS, ADAM AL (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-15)This study aims to analyze the influence of trust, price perception, information quality and easy of use e-commerce on online purchase decisions. The subject in this study was consumers who had shopped at e-commerce B ...