Browsing Department of Management by Author "BASRI, YAHYA"
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PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI, CITRA MEREK DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK MINUMAN TEH DALAM KEMASAN MEREK S-TEE DI KOTA YOGYAKARTA
BASRI, YAHYA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017)This study aims to analyze the effect of product quality, price perceptions, promotions, brand image and halal label on purchasing decisions. Setting in this research is tea drink in pack of S-tee brand which produced by ...