Browsing Department of Management by Author "DESTANTA, DIAN"
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PENGARUH KESADARAN MEREK, ASOSIASI MEREK, DAN KESAN KUALITAS TERHADAP KEPUTUSAN PEMBELIAN SEPATU CONVERSE
DESTANTA, DIAN (FE UMY, 2017-06-16)This study was aimed to analyze the Influence of Brand Awaraness, Brand Association and Perceived Quality towards Purchasing Decision Converse Sneakers on Students Muhammadiyah University of Yogyakarta. The subjects of ...