Browsing Department of Management by Author "HANDAYANI, TANZA"
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PENGARUH HEDONIC SHOPPING VALUE, GAYA HIDUP BELANJA TERHADAP EMOSI POSITIF DAN IMPULSE BUYING DI MATAHARI DEPARTMENT STORE YOGYAKARTA
HANDAYANI, TANZA (2019-12-30)The research aims to analyze the influence of hedonic shopping value and shopping lifestyle against impulse buying either directly or through an intervening variable that is positive emotion. The object of this research ...