Browsing Department of Management by Author "HANGGARA, JERY ELGA"
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PENGARUH GAYA HIDUP DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL OFFROAD DAIHATSU TAFT SERIES
HANGGARA, JERY ELGA (FE UMY, 2018-05-30)This study aims to analyze the influence of Lifestyle, and the Reference Group on the decision of the Offroad Car Buying Daihatsu Taft Series. The subjects of this study are consumers who have never made a car purchase ...