Browsing Department of Management by Author "ISKANDAR, SYAHID"
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PENGARUH DESAIN PRODUK, PERSEPSI HARGA, CITRA MEREK, PROMOSI DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ADIDAS DI KOTA SERANG
ISKANDAR, SYAHID (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-04-12)This study aims to analyze the influence of Product Design, Price Perception, Brand Image, Promotion, and Distribution on Purchase Decisions Adidas Sports Shoes in Serang City. The subjects in this study were the people ...