Browsing Department of Management by Author "RAHMANA, TRI INDAH"
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PENGARUH PERSEPSI PADA IKLAN DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK MIE INSTAN MEREK MIE SEDAAP WHITE CURRY
RAHMANA, TRI INDAH (FE UMY, 2017-04-20)This study aimed to analyze the influence of perception in advertising and celebrity endorser toward the consumer purchase decision of Noodles products especially Sedaap white curry brands. Objects in this study is Mie ...