Browsing Department of Management by Subject "Website Quality, Electronic Word-of Mouth, Sales Promotion, and Impulsive Purchase"
Now showing items 1-1 of 1
-
PENGARUH KUALITAS WEBSITE, ELECTRONIC WORD-OF MOUTH, DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN IMPULSIF PADA SHOPEE
(FE UMY, 2018-04-28)This study aims to analyze the Quality of Website, Electronic Word-of Mouth, and Sales Promotion of Impulsive Purchases at Shopee. The subjects of this study are consumers who have made online purchases at Shopee. In ...