Browsing Department of Management by Author "YUDANTO, MOCHAMAD DHANI"
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PENGARUH PEMASARAN HIJAU TERHADAP CITRA MEREK DAN KEPUTUSAN PEMBELIAN
YUDANTO, MOCHAMAD DHANI (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-15)This study aims to find out by testing or analyzing the effects of green marketing on brand image and its impact on purchasing decisions on Toyota Calya in Yogyakarta. The analysis used is descriptive analysis and path ...