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PENGARUH CITRA MEREK GLOBAL, POSITIVE WORD OF MOUTH, PERSEPSI NEGARA MANUFAKTUR TERHADAP KEPUTUSAN PEMBELIAN SEPATU MEREK ADIDAS MADE IN INDONESIA (Studi Pada Pengguna Sepatu Adidas di Yogyakarta)
(FAKULTAS EKONOMI UMY, 2016)
Penelitian ini bertujuan menganalisis pengaruh citra merek global, positive word of mouth, persepsi negara manufaktur terhadap keputusan pembelian. Objek dari penelitian ini adalah Adidas made in Indonesia, sedangkan ...
PENGARUH MOTIVASI, PERSEPSI, PEMBELAJARAN, DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU NIKE DI YOGYAKARTA
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)
The research is intended to determine the influence of the drive, Perception, Learning and the attitude of consumers in stimultan of interest in the use of the product of a shoe Nike, the perception the consumer in stimultan ...
PENGARUH GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN HONDA MOTOR VARIO 150 DI KOTA YOGYAKARTA
(FAKULTAS EKONOMI UMY, 2016)
Penelitian ini bertujuan untuk menganalisis aktivitas, minat, opini terhadap keputusan pembelian honda vario 150 di kota Yogyakarta. Jumlah responden 100 obyek dalam penelitian ini adalah honda vario 150. Alat analisis ...
PENGARUH BAURAN PEMASARAN, FAKTOR PSIKOLOGI, DAN LINGKUNGAN SOSIAL TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBJEK WISATA GOA JLAMPRONG YOGYAKARTA
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)
The Study Aims To Analysize The Influence of Marketing Mix, Psychology Factor,
and Social Environmental on the Decision of tourist visit the cave Jlamprong Yogyakarta.
The subject in this study was tourist who was explore ...
ANALISIS PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016)
This study was conducted to determine the effect of trust, ease, quality terhdap purchase decision information online. Settings used in this study is Bukalapak.com, which is one of the leading online marketplace in Indonesia. ...
PENGARUH CITRA MEREK DAN KUALITAS PERSEPSIAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DI KOTA YOGYAKARTA
(FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)
This study aimed to determine the empirical evidence on the effect of brand image and perceived quality on the purchasing decision. In addition to knowing the effect of brand image and perceived quality on purchase decisions ...