| dc.description.abstract | Corporate Social Responsibility (CSR), is a strategic corporate initiatives that have had receives an increased amount of attention in the business world. CSR is intended to encourage the businesses to be more ethical in their activities and not to have negative influence on society and environment. This paper aims to identify the implementation of CSR in Aqua Danone by incorporating local wisdom which was implemented in Polan Harjo Village, the local community who lives around the operating factory of Aqua. AQUA Danone Group was awarded MDG Awards (IMA) on 2012 in Indonesia because of their support to MDG (Millenium Development Goals) in Indonesia. Program Water Access, Sanitation and Hygiene (WASH) and the clean water access and Hygiene won the 2nd place for Access for Clean Water Service. This paper used qualitative approach, specifically using case study method. It employed in depth interview which were conducted with the local community and working managers who deal with CSR issues and strategy on day-to-day basis. Secondary data was gathered in the form of information about CSR program from sustainable reports downloaded from the company’s website, mass media news downloaded from the internet and other resources. At the end of this study researchers hope to be able to incorporating the value of local wisdom in the CSR Model.
Keyword: CSR, Stakeholders, Local Wisdom | en_US |
