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PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALITY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING
(FAKULTAS AGAMA ISLAM UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-08)
This research aims at finding out the effect of relationship marketing implementation (including understanding customer expectation, building service partnership, total quality management and empowering employees) on the ...